Elemania

Elemania – From the 5th to the 26th of October the incredible world of Elena Salmistraro arrives in the cc-tapis showroom.
In collaboration with Seletti, Bosa, Stone Italia, Lithea, SecondoMe, DeCastelli, London Art and Camp Design Gallery our showroom will be reinvented by the creative mind of the Italian designer curated by Valentina Guidi Ottobri.

When: From the 5th to the 26th of October (week days) – 10am to 1pm

Where: cc-tapis showroom – Piazza Santo Stefano, 10 – Milano

To download the Press Kit click here for English or here for Italian.

To see the opening pictures album click here.

Photo by Mariano Beck

“Not to be confused with egocentricity, Elemania can be defined by the obsessive magnitism generated by the works of Elena Salmistraro in her first solo-show. This explains Elemania, the exhbition which cc-tapis has dedicated to the young sensation from the world of contemporary design celebrating her most recent works.

Born in 1983, a Milanese with a rebel-soul, a maniac for texture and in love with documentaries, especially those about exotic animals.

From early-on she manifested the desire to escape ordinary society through drawing, living in a routine which was often too grey and repetitive for someone who loved to isolate themselves in fantasty.

It would be her drawings with strong black lines, which created the seperation between reality and imagination.

Flat colors without a shadow, reflect the intent of this multifaceted artist to represent the fictional elements which make her characters come to life, just like a fairy-tale, taking form full of real human traits and emotions, playing on the mundaneness of daily-life; suggesting a new philosophy for living.

Unlike most designers of her time, Elena always starts her creative process with illustration, which she then shapes and transforms through sculpture and two-dimensional details. As in Flatland the novel by Edwin A. Abott, her collection of 6 rugs for cc-tapis, the geometric forms mix together overlapping with eachother, unaware of their energy, color and magic.

In the universe of Elemania, the exhibition presents an excess of graphic symbols offering the viewer a stereoscopic but at the same time a two-dimensional image, which takes depth and volume away from the space but also teleports you to a territory suspended beyond the frame.”

Valentina Guidi Ottobri, curator.