PROJECT Joyce Wang Studio | The Whiteley 
WHAT Custom rugs for a four-bedroom design residence in London
TYPOLOGY Hand-tufted rugs

Once the home of London's first department store, The Whiteley is set for a stunning £1.2 billion transformation into a chic residential and hospitality destination.

Designed to evoke the tastes of an imaginary globetrotter, the residence showcases diverse influences from Asia, the United Kingdom and across Europe, resulting in a juxtaposition of collectibles, heirlooms, custom-made limited editions, antiques and crafts which reflect the spirit of travel and adventure.