FORNASETTI

FORNASETTI AND CC-TAPIS REINTERPRET A SELECTION OF ARCHIVAL MOTIFS IN A PROJECT THAT BRINGS TOGETHER ART, IRONY, AND ARTISANAL SAVOIR-FAIRE

ABOUT THE COLLECTION

The collection brings the imaginative and almost dreamlike universe of Fornasetti into the tactile, material world of cc-tapis, merging two emblematic forces of Italian design. The collection takes shape as a visual and conceptual dialogue between Fornasetti’s symbolic and timeless imagery — filled with illusion, irony, and storytelling — and the experimental vision of cc-tapis, which has long explored the rug as an expressive surface, a design space, and a collectible object.

The collection spans from monumental formats to more intimate tapestries, conceived as coveted objects

The result is a collection in which each rug becomes a stage, evoking a theatricality suspended between fiction and function. Trompe-l’oeil, fragmentations, rhythmic variations, and graphic details merge with refined textures, transforming each piece into a narrative “act” ready to inhabit a space with character and personality.

The variety of techniques and materials employed reflects the project’s expressive richness. Each rug is handcrafted using fine natural fibers such as Himalayan wool, merino wool, and silk — selected by cc-tapis to enhance the details and nuances of Fornasetti’s visual world. The sheen of the wool, the softness of
merino, and the luminosity of silk all contribute to expressing the graphic depth and optical illusion characteristic of the distinctive style of the Milanese atelier.

The pieces range from very fine hand-knotted rugs made with the Tibetan technique, to hand-embroidered tapestries crafted by a collective of artisans in Uttar Pradesh, India, and hand-loomed creations. Sizes vary from monumental formats to small tapestries, conceived as coveted objects that transcend their functional use to become true collectible pieces.

 A symbol of the collaboration is the carpet beater, a Fornasetti motif reimagined as the project’s logo: an ironic and affectionate sign that connects memory to the present.